£150 radio-controlled van among toys store hopes will tap into £1.2bn trend of adults buying for themselvesHamleys is usually thinking about what will feature on the Christmas lists of children but for the first time this year the retailer has served up toy-buying ideas for “kidults” too, and they include a £150 kit for a cult radio-controlled car from the 80s.Lifestyle changes during the pandemic led to a big rise in demand from adults for games, building sets and collectible toys linked to their favourite shows and childhood interests. This new toy-buying habit has not gone away and accounts for about a third of the UK’s £3.6bn annual toy sales. Continue reading…

£150 radio-controlled van among toys store hopes will tap into £1.2bn trend of adults buying for themselves

Hamleys is usually thinking about what will feature on the Christmas lists of children but for the first time this year the retailer has served up toy-buying ideas for “kidults” too, and they include a £150 kit for a cult radio-controlled car from the 80s.

Lifestyle changes during the pandemic led to a big rise in demand from adults for games, building sets and collectible toys linked to their favourite shows and childhood interests. This new toy-buying habit has not gone away and accounts for about a third of the UK’s £3.6bn annual toy sales.

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